1 page only 17

Please read the atachment and answer each question. Please write at least 200 words per each case (not 200 words per question of each case), which is supposed to have a minimum of 400 words in total. PLEASE DO NOT COPY SENTENCES OR PHRASES OF SENTENCES DIRECTLY FROM TEXTBOOKS.

Do not use bullet points. Do not use direct quotes.

I will include the readings.

Opening Case: IKEA

QUESTION 1: Why do you think IKEA’s expansion into Europe went so well? Why did the company subsequently stumble in North America? What lessons did IKEA learn from this experience? How is the company now applying these lessons?

QUESTION 2: How would you characterize IKEA’s strategy prior to its missteps in North America? How would you characterize its strategy today?

Closing Case: Ford’s Global Strategy

QUESTION 1: How would you characterize the strategy for competing internationally that Ford was pursuing prior to the arrival of Alan Mullaly in 2006? What were the benefits of this strategy? What were the costs? Why was Ford pursuing this strategy?

QUESTION 2: What strategy is Mullaly trying to get Ford to pursue with his One Ford initiative? What are the benefits of this strategy? Can you see any drawbacks?

 

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