As marketers you will be constantly monitoring and studying the impact of environmental factors and trends on your consumer/customer. Please read the article on one such trend – the growth in the consumption of organic products. (Link: http://www.nielsen.com/us/en/insights/news/2017/organic-products-are-showing-up-in-more-places-and-for-less-money.html (Links to an external site.))
If you were a marketing manager at McDonalds, what opportunities or threats would this trend pose to your business. Please respond in about 5-7 sentences.
ps: Nielsen.com is yet another wonderful resource for information on trends, particularly wrt media habits. Please bookmark this website for future reference.
No plagiarism and grammar mistakes please..
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