marketers monitoring and studying the impact of environmental factors and trends on your consumer customer

As marketers you will be constantly monitoring and studying the impact of environmental factors and trends on your consumer/customer. Please read the article on one such trend – the growth in the consumption of organic products. (Link: http://www.nielsen.com/us/en/insights/news/2017/organic-products-are-showing-up-in-more-places-and-for-less-money.html (Links to an external site.)Links to an external site.)

If you were a marketing manager at McDonalds, what opportunities or threats would this trend pose to your business. Please respond in about 5-7 sentences.

ps: Nielsen.com is yet another wonderful resource for information on trends, particularly wrt media habits. Please bookmark this website for future reference.

No plagiarism and grammar mistakes please..

 

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